L'Âge d'or de la pub backgrop image
L'Âge d'or de la pub poster

L'Âge d'or de la pub

2023 Documentary, History

Rating

6.5/10

Popularity

2

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Details

Director

Matthieu Jaubert

Screenplay

Thierry Ardisson

Anne Saint Dreux

Cast

Thierry Ardisson

William Leymergie

Alex Métayer

Release date

6/2/2023

Status

Released

Origin country

FR

Vote count

6